Selling digital downloads can be a great way to make passive income. You create the product once, but it continues to sell repeatedly with little effort on your part. But there are a few things you need to do to ensure success. This post will discuss three ways to sell digital downloads and how to price them correctly.
When it comes to selling digital downloads, there are a few things you need to think about first. The first is the platform you will use.
There are a few different options, plugins, storefronts, and third-party providers.
Printable Ideas to make money
Depending on what type of website you have will depend on the type of printables you sell. if you have a cruise blog, you could have a travel planner. if you have a money site, a budget planner would work perfectly. You could also sell bookmarks, gift tags, bucket lists, wall art, or Valentine’s Day cards for kids.
These are offered as digital files so nothing has to be sent and printing at home is more convenient for customers. A perfect printable business side hustle.
If you don’t consider yourself an expert in graphic design, consider buying templates or PLR(Private Label Rights).
Plugins for your site
Plugins sound like the most effective when you’re just getting started, but it’s also vulnerable to mishaps.
Plugins acquire glitches and fail all the time. When you’re counting on it to make you money, the last thing you want to run into is a glitch. Weighing your website with too many heavy plugins can also slow it down. Site speed is a pretty important factor in ranking for SEO.
Consider doing all your research before you commit to a plugin.
The two most popular are WooCommerce and Easy Digital Downloads. Both work very well and might be what you need to use on your site.
You can also use Sendowl if you have a little bit of tech-savvy knowledge.
Another option for selling digital products is using an external storefront, such as Shopify. The way it works is relatively simple. You use their platform to create a store that looks and functions the way you want. Your site doesn’t host anything. No plugins. No connections.
Instead, you link to the storefront directly from the menu on your site. When the reader clicks to shop, they will see the store. They think they are still on your site, but they aren’t. The reader shops and can easily navigate back to your site once they finish checking out.
You may also want to use a third-party provider. These sites host everything on their site – with zero connection to yours. Rather than setting up a domain, you sign up with them. You will pay the necessary monthly fees, and they will provide you with links to use on your site. Those links are embedded into your blog posts, landing pages, and other places on your site. When the reader clicks to buy, they are directed to the third-party app to finalize their purchase.
The most popular third-party provider is Etsy. Before you sign up, read the terms and conditions for selling printables on Etsy to be aware of the monthly and processing fees each will charge. Digital downloads are a perfect match for selling on Etsy.
Cart Only Options
Gumroad, Woocommerse, Sendowl, and Thrivecart are all cart-only options. If you decide to add the shop to your website, then you only need the cart for a place to pay.
How to Price Printables
Now that you know how to sell digital downloads, the next thing you need to learn is how to price them correctly. Many bloggers make the mistake of pricing their products too low or too high. And while you may eventually find the sweet spot, it’s essential to start with the right price.
When it comes to digital pricing products, there are a few things you need to consider. The most important is what you are worth. You put a lot of time and effort into creating these products, so it’s important to charge what you are worth. In addition, you need to think about the value the development will bring to the reader. If it’s a high-quality product that will save them time or money, you can charge more. But if it’s something they could easily find for free online, you need to price it accordingly.
Consider the competition when digital pricing products. Take a look at the amount similar products are. If you find that you are significantly higher or lower than the competition, it’s time to adjust your prices. You don’t want to be so high that no one buys from you, but you also don’t want to sell yourself short.
Finally, consider what your goals are. If you sell digital products to make a full-time income, you need to price accordingly. But if you are trying to supplement your income or cover the costs of your blog, you can price them lower.
3 Ways to Sell Digital Products
Now that we’ve gone over the basics of pricing digital products let’s talk about the three most popular ways to sell them.
1. Sell Directly From Your Site
The first way you can sell digital products is by selling them directly from your site. Selling from your site is the most common method as it gives you complete control over your products, prices, and branding. Plus, it’s relatively easy to set up.
If you want to sell digital products from your site, there are a few things you need to do. The first is to decide which platform you want to use. WordPress is the most popular option as it gives you the most control and flexibility. Plus, tons of plugins and themes are available to make the process easier.
Once you’ve decided on a platform, you need to create a download page. A download page is where your readers can download the product after purchasing it. To make this page, you will need to create a PDF or use an online tool like SendOwl or Gumroad. In addition, you will need to set up a payment processor like PayPal or Stripe.
Once you’ve created your download page, you need to add a buy button. Adding a button can be done using a WordPress plugin or adding HTML code to your site. Readers can click the button and purchase your product once the button is in place.
2. Sell Through a Third-Party Provider
If you don’t want to sell digital products directly from your site, you can use a third-party provider. These providers will host your products, handle the payment processing, and provide you with a buy button to add to your site.
The most popular third-party providers are SendOwl, Gumroad, and Etsy. Before you sign up, read the terms and conditions to know the monthly and processing fees each will charge.
3. Use a Membership Service
If you want to sell digital products regularly, you can use a subscription or membership service. These services allow your readers to subscribe to your products and automatically deliver them to their inboxes or devices.
The most popular subscription service for digital products is A-Member. Other services include Thinkific, Teachable, and Memberoni.
Pricing your digital products can be a daunting task. But by following the tips above, you can make sure you are pricing them reasonably and in line with the competition. In addition, you need to consider what your goals are for your products. If you want to make a full-time income, you must price them accordingly. But if you are trying to supplement your income, you can price them lower.
Final thoughts on how to make money selling printables.
Also, make sure you’re marketing your products. Post often (but not too much) to social media like Facebook, Instagram, and even Pinterest to get your printables ou there to sell.
Are you ready to start selling printables? Which method do you prefer for selling digital products?